Minale Design Strategy set the name of the store. “The idea was to build a flagship store and personalize it to identify those responsible and teachers in making chocolate in the country. The House is an element of the federation, a brand in its own right. No one wanted to create a store, but rather a mosaic of different artisans and their products. In the House of the Masters of Chocolate, each individual mark was displayed by its specific qualities in a homogeneous environment “.
The House was chosen by her family warmth. With a purely Belgian (100% of Belgium) the project is expressed through codes taken from the world of chocolate (100% cocoa). In terms of typography, is a mixture, which reconciles the values of craftsmanship and tradition, on a blue background that adds a bright and contemporary.
Orthogonal feeling the walls of the store and its displays, offer a well-defined range of artisans. Each has a dedicated space for the portrait, career, place of birth and personal budget. On the ground, carved lines connecting the lowest points of the walls to the straight edges of the central units that seem to push up from the ground. They also have a dash of chocolate color, equipped with a glass plate backlit to highlight the products of the House of the Masters of Chocolate. Becoming a display area according to the events of the year. Visitors can obtain samples of chocolates and more than ten varieties of hot chocolate at the hotel.
