The Larkin Company’s corporate logo, emblazoned across the late mail-order company’s Larkin Terminal Warehouse for the past 97 years, is still a potent advertising vehicle for the heritage structure, now repurposed as Class-A office space.
The corporate logo (“LCo”) was actually obscured for years by another sign for Graphic Controls, which leased 4,000 sq. ft. space in the former warehouse in 1940 and later purchased the entire building from the Larkin Warehouse Co. in 1967, the likely year of the original sign’s concealment. (Graphic Controls expanded to the nearby Exchange Street Industrial Park in 2001.) When the mammoth 600,000 sq. ft. structure was purchased by investors Howard Zemsky, Bill Jones, Doug Swift, and Joe Petrella in 2002, the original Larkin sign was revealed, a highly-visible first step in the building’s rehabilitation. Read the rest of this entry »



